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Can I afford to Advertise? Can you afford not to?
In this economy, everyone needs to have a reason to buy your product or shop at your store - you can't rely on word of mouth or random customers coming by. To show you how easy it can be and how LITTLE you need to start advertising, just fill in our "Contact Us" form and we will show you just how little you need to get great advertising options....
How many times do you hear the same questions over and over from different customers? As with any business, most customers have the same set of questions and concerns. By having an FAQ (Frequently Asked Questions) online, you can reduce customer service costs and save yourself time and money. You can provide more information than cannot be covered on a business card or flyer.
Maintaining an online presence via Internet Marketing is a great way to keep up with the times and provide consumers with all of the opportunities they need 24 hours a day. With a bit of time and effort—and very little investment—business owners can realize success beyond their wildest dreams.
Putting your local business online is important if you want to ensure that your customers are able to find you. This is particularly obvious when one considers that these days up to 70% of searches for the products and services are done via the web. So the bottom line is if your business is not online, then you are definitely going to be out of the loop and out of the money as well.
Setting up your local business online is also a great cost saving tool, as it presents a cost efficient marketing option. Not only will you gain online visibility locally, but regionally and internationally as well. That exposure can lead to new sales. When setting up your local business online, remember that you should be aiming to gain new business, retain old customers, and generate profit.
Tied into the reason above, we all know the cost of rolling out a new product. Advertising, advertising, advertising, PR and advertising. Expensive, expensive, expensive. Once you have been on the Web and know what to expect from those who are seeing your page, they are the least expensive market for you to reach. They will also let you know what they think of your product faster, easier and much less expensively than any other market you may reach. For the cost of a page or two of Web programming, you can have a crystal ball into where to position your product or service in the marketplace. Amazing.
You pass out the brochure, the catalog, the booklet. But it doesn't work. No sales, no calls, no leads. What went wrong? Wrong color, wrong price, wrong market? Keep testing, the marketing books say, and you'll eventually find out what went wrong. That's great for the big boys with deep pockets, but who is paying the bills? You are and you don't have the time nor the money to wait for the answer. With a Web page, you can ask for feedback and get it instantaneously with no extra cost. An instant e-mail response can be built into Web pages and can get the answer while its fresh in your customers mind, without the cost and lack of response of business reply mail.
You won't get Newsweek magazine to write up your local store opening, but you might get them to write up your Web Page address if it is something new and interesting. Even if Newsweek would write about your local store opening, you wouldn't benefit from someone in a distant city reading about it, unless of course, they were coming to your town sometime soon. With Web page information, anybody anywhere who can access the Web and finds your website is a potential customer!
Making business information available is one of the most important ways to serve your customers. But if you look at serving the customer, you'll find even more ways to use WWW technology. How about making forms available to pre-qualify for loans, or have your staff do a search for that classic jazz record your customer is looking for, without tying up your staff on the phone to take down the information? Allow your customer to punch in sizes and check it against a database that tells him if a color of jacket is available in your store? All this can be done, simply and quickly, on the WWW.
A lot of what passes for business is simply nothing more than making connections with other people. Every smart business person knows, it's not what you know, it's who you know. Passing out your business card is part of every good meeting and every business person can tell more than one story how a chance meeting turned into the big deal. Well, what if you could pass out your business card to thousands, maybe millions of potential clients and partners, saying this is what I do and if you are ever in need of my services, this is how you can reach me. You can, 24 hours a day, inexpensively and simply, on the WWW.